Why optimise a website?

There are millions of web sites out there that are invisible to search engines, they may look good but they do not function in the way promised or perceived. Its like having a great looking car with nothing under the bonnet.

Websites need specific design elements so they can be indexed by search engines like Google, Bing and Yahoo amongst others, this will help with placement in the search results. This is called Search Engine Optimisation shortened to SEO.

Our websites are optimised for Google and other major search engines. As Google is the most popular search engine, when it comes to Search Engine Optimisation it’s Google that matters.

Consider this.

You have little or no idea how a website is found by potential customers. Various promises from all sorts of companies that claim they can get you on the first page of search engines has made the whole thing confusing. This is costly and in many cases you have no way of knowing if you are getting a return on your investment. You hear words like, ONLINE DIRECTORIES, PAY PER CLICK, SPONSORED LINKS, ORGANIC LISTINGS, SEO, KEYWORDS etc. What does it all mean?

Our Aims.

Make it simple and deliver measurable results making your website an asset to your business. Be a totally transparent one stop shop that you can trust to deliver value to your business. We will take the time to understand your business and explain in terms you can understand.

Pay-Per-Click Advertising using Google Adwords

Have you ever noticed when searching for something on Google there are sponsored results at the top of the page and down the right hand side. These are paid for adverts, using this method it is possible for your advert to appear on the first page of Google for relative keywords. This can provide highly targeted leads to your business for which you only pay for when somebody clicks on your advert, hence Pay-Per-Click. Many people shy away from this type of advertising as they see it as expensive or risky. This is a misconception as you are able to select specific keywords for your business type and set strict daily budget controls and the maximum cost per click. Its probably the nearest you will get to only paying for results when advertising. If you want to consider Pay Per Click (PPC) advertising or just find out more we can help. Just get in touch and we will be happy to explain about SEO and/or PPC and what can be achieved for your business.

We offer two options :-

Option One - We will set up an account in you or your company name and train you and or your staff to run it, we do this at your office in one go or split into easy sessions. This is an ideal solution if you want complete control and have the time available to run your account.

Option Two - We will set up and run your account for you, allowing to you spend your time running your business.

If you think this might benefit your business or you simply want to find out more or which option is best for you contact us for further information.

Optimise your website for local searches

Let us help you convert browsers into buyers

MAKE IT EASY FOR YOUR POTENTIAL

CUSTOMERS TO FIND YOUR BUSINESS

SEO Warning

Search Engine Optimisation can be an expensive minefield and still some companies are charging for services that are not needed. These two are the most most common ones:

Charging for submitting new websites to hundreds of search engines. It’s FREE to submit a website to Google and Yahoo, and when Google has indexed your website and added it to the search results, all the smaller search engines will find it and index it for free.

Charging for resubmitting websites to search engines on a regular basis. Not only is there no need to resubmit a website to search engines, it can actually be harmful to the placement in the search results.

Tracking Software

Would you like to know how many potential customers are visiting your website and how they found it?

We will install Google Analytics on our customers behalf. If you are spending money with online directories etc. then you can use this to see if you are getting the results you expect. It is possible to see what percentage of visitors come from customers who know your website address against those who have searched for your products and services on various search engines or online directories.

In other words why spend money on advertising that is not working and with this installed you can see if it is.

We use it, have a look.